A little over a year ago, we opened the virtual doors of yosmile.lt with just one brand – Tromatz. We believed, and still believe, in the South Korean–developed and patented microcurrent technology that helps make oral care even more effective. However, as anyone who values flawless oral hygiene knows, a good toothbrush alone (even a bioelectric one!) isn’t enough. So naturally, we began searching for what else we could offer the discerning, high-standard yosmile.lt customer. Wouldn’t you agree?
The responsibility is huge — after all, we’re looking for products that start and end every day for both us and our customers.
The story of Davids
What first caught our attention was Davids origin story. It’s a family business founded by Eric Buss and named after his middle name (because, as he admitted, he didn’t quite like the sound of Eric). Does Davids story sound like something straight out of a marketing textbook? Yes. And that’s exactly what we liked about it. 😀
Let us explain why.
Davids was born out of a personal need. Eric realized that the toothpastes he used twice a day didn’t exactly have the healthiest ingredients. While searching for better alternatives, he soon discovered that the best solution would be to create one himself — a truly natural toothpaste. What started as curiosity quickly turned into a four-year obsession to find the cleanest, most effective, and most sustainable formula possible. And when you dedicate that much time and effort to something… well, the result has to be worth it, right? 😀
Through extensive research and plenty of trial and error, Eric managed to create something the market had never seen before — a toothpaste that’s not only clean and safe, but also genuinely effective.
Why are Davids toothpastes so effective?
The answer isn’t hard to find — it all comes down to their core values:
Clean, Safe Ingredients
Davids believes that safety should never be compromised. They avoid unnecessary artificial ingredients and make transparency a cornerstone of everything they do.
Effectiveness
Natural oral care should work just as well — if not better — than conventional products. Davids creates formulas that truly perform, supported by laboratory testing and real customer feedback.
Sustainability
Davids uses recyclable metal tubes, FSC-certified packaging, bamboo toothbrushes, refill systems, and more. Sustainability isn’t a marketing claim — it’s a key part of who they are.
Cruelty-Free
Since day one, Davids has proudly held the Leaping Bunny certification — meaning no animal testing, ever. Every product reflects respect for life.
Made in the USA
98% of Davids’ ingredients are sourced from within the United States. This supports local jobs, reduces carbon footprint, and ensures full supply chain transparency and quality control.
Who are we to resist falling in love with Davids?
Beautiful descriptions alone weren’t enough to convince us. We’ll admit — we had a touch of skepticism and the firm belief that a natural toothpaste couldn’t possibly be more effective than a conventional one. All it took was trying it ourselves — and letting our friends and family give it a go. Needless to say, our expectations were exceeded. Don’t believe it? You’ll never know until you try. :)
Davids is natural oral care that truly works. Its effective formulas with carefully selected natural ingredients help whiten teeth, reduce plaque, and keep your breath fresh for longer.
